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There was a time when luxury in India meant exclusivity, imported brands, and social display. Owning a foreign car or wearing an international watch was not just about quality — it was a declaration of success. But the India of 2025 is telling a different story. Today’s premiumisation curve is no longer linear; it bends toward experiences, authenticity, and emotional value. The new Indian consumer — younger, more aware, and globally connected — is redefining what it means to
In the early-morning sky above India’s remote tribal plateau, an amateur astronomer adjusts his telescope. With the Milky Way’s haze overhead, his instrument catches a faint speck moving against the star field—an interstellar wanderer racing through our solar system. That speck is 3I/ATLAS, the third confirmed object ever known to have come from beyond our Sun’s domain. When the alert broke on 1 July 2025 from the Chilean observatory of the Asteroid Terrestrial‑impact Last Al
At dawn in Mumbai’s Bandra district, a queue forms outside a pharmacy — not for protein shakes or supplements, but for something far more potent: weight-loss injections. As the pharmacist unboxes vials labeled semaglutide and tirzepatide , the quiet hum of a new wellness economy comes alive. India’s “Ozempic moment” has arrived. The global wave of weight-loss drugs has finally reached Indian shores, and it’s reshaping both healthcare and culture. With obesity rates doubling
There was a time when luxury in India meant exclusivity, imported brands, and social display. Owning a foreign car or wearing an international watch was not just about quality — it was a declaration of success. But the India of 2025 is telling a different story. Today’s premiumisation curve is no longer linear; it bends toward experiences, authenticity, and emotional value. The new Indian consumer — younger, more aware, and globally connected — is redefining what it means to
In the early-morning sky above India’s remote tribal plateau, an amateur astronomer adjusts his telescope. With the Milky Way’s haze overhead, his instrument catches a faint speck moving against the star field—an interstellar wanderer racing through our solar system. That speck is 3I/ATLAS, the third confirmed object ever known to have come from beyond our Sun’s domain. When the alert broke on 1 July 2025 from the Chilean observatory of the Asteroid Terrestrial‑impact Last Al
At dawn in Mumbai’s Bandra district, a queue forms outside a pharmacy — not for protein shakes or supplements, but for something far more potent: weight-loss injections. As the pharmacist unboxes vials labeled semaglutide and tirzepatide , the quiet hum of a new wellness economy comes alive. India’s “Ozempic moment” has arrived. The global wave of weight-loss drugs has finally reached Indian shores, and it’s reshaping both healthcare and culture. With obesity rates doubling